Small Business Speaker Series - January 2010

 

 

Recessionary Marketing: Four Steps to Grow your Business in Tough Times

 

Harry A. Thomas of MarketingHat will present ideas about prioritizing your marketing budget in a clear, engaging format by applying these four steps: 1) Understand Buyer Behavior, 2) Set Strategic Priorities, 3) Measure Everything, 4) Do More with Less. You will walk away with a process for evaluating your marketing spending, tools for applying that process to your business, and concrete ideas for adjusting your own marketing.

 

As President & Marketing Consultant at MarketingHat, Harry A. Thomas acts as a Marketing Director-for-Hire for companies that need strategic marketing but not a full-time marketing director. MarketingHat provides world-class marketing expertise on a project or interim executive basis. Prior to founding MarketingHat in 2003, Harry was a senior marketing executive with such recognized brands as T-Mobile, Verizon Wireless, General Mills and Johnson & Johnson.